About RX.co
Built with the
pharmacy in mind
RX.co was founded by pharmacy owners and pharmacy managers who understood firsthand how difficult it can be to see what is really happening behind a prescription claim.
Real-time clarity into pricing, network fees, and claim margins.
Our Mission
Better visibility. More control.
Pharmacies are expected to make important pricing and routing decisions every day, often without a clear view of acquisition costs, network fees, patient prices, reimbursement requirements, or the financial impact of the available options.
We believe pharmacies deserve better visibility and more control. That pharmacy-facing perspective has shaped RX.co from the beginning. We build around the realities of operating a pharmacy, not around the priorities of another intermediary in the transaction.
- Full acquisition cost transparency
- Neutral, pharmacy-first decision models
- Zero bias toward transaction intermediaries
Expertise & Background
Pharmacy experience meets pricing technology
RX.co combines deep pharmacy experience with technology and pricing expertise from outside the traditional pharmacy model. Our pharmacy expertise spans doctoral-level pharmacy training, board certification, community and specialty pharmacy leadership, clinical practice, multi-state pharmacy operations, regulatory compliance, and pharmacy pricing.
Doctoral Training
PharmD & Leadership
Multi-State Scope
Operations & Compliance
Specialty & Retail
Community Practice
Our executive and technology teams bring extensive experience developing and managing sophisticated pricing systems across multiple industries, including pharmacy. Members of our leadership team previously worked at Priceline, where dynamic pricing, large-scale data, and complex marketplace economics were central to the business.
That combination gives RX.co a different perspective. We understand what happens behind the pharmacy counter, and we understand how technology, data, and pricing systems can be used to make better decisions.
Our Growth
Built alongside pharmacy partners
Claims Manager has evolved quickly because we work closely with the pharmacies using it. From the beginning, local pharmacy owners and managers have been willing to test the platform, identify problems, and show us where better tools could make a meaningful difference. Their feedback has helped shape how we approach pricing, routing, analytics, workflow, and support.
That collaboration is also how we approach customer service. RX.co is intentionally high-touch. When a pharmacy brings us a problem, our goal is not simply to document it or explain why a system works a certain way. We work to understand the problem and improve our models. Our pharmacy, product, and technology teams work closely together, allowing us to respond quickly and adapt as the needs of our customers change.
Integrated with
Outcomes' Rx30
Platform partner
PPOK's RxLinc
That approach has helped RX.co expand from working closely with local independent pharmacies to integrations with major pharmacy technology and claims partners, including Outcomes' Rx30 and PPOK's RxLinc platform. We now work with mid-sized grocery pharmacy organizations across multiple states and are beginning to explore new opportunities with clinic and hospital pharmacies, long-term care pharmacies, and other pharmacy settings. Each type of pharmacy brings different workflows, economics, and challenges. Rather than assuming one model works everywhere, we work directly with pharmacies to understand those differences and identify opportunities that make sense for their business.
Giving pharmacies more visibility and control
At its core, RX.co helps pharmacies better understand and manage prescription claim economics.
- Cash Networks
- Dynamic Pricing
- Fee Clarity
Our technology brings together pharmacy-defined pricing requirements, cash network comparisons, routing, administrative fee visibility, cost information, and analytics to help pharmacies make more informed decisions. That aligns with the company positioning already established for RX.co and Claims Manager.
The goal is not simply to find the lowest possible patient price. It is to give pharmacies the information and control needed to evaluate pharmacy margin alongside patient affordability and make decisions that support a sustainable pharmacy business.
Why we built RX.co
We built RX.co because pharmacies should have a stronger voice in the economics of the prescriptions they dispense.